… The layout
… Or changing a button color
… Or hyping up the headline
…Or throwing more power words on the page
Even if you throw a few pieces of content out and hope that something sticks, leaving it up to your prospects to “figure it out” themselves
…. won’t give you a 200% conversion rate like it used to in 2007.
To attract buyers, I help you architect the idea and create strategic sales copy at each step of the funnel to flush out your buyer’s desires, emotions, and logic.
Drawing them closer to the BIG idea behind your offer and keeping the emotional momentum up until they pull out their credit card & hit the buy button.
Because your ideal clients at each level in the funnel have their own biases and self-defeating indecision resistant thoughts which sales copy helps them over come. And knowing what to say, how to say it and when to say it so your prospects like you, trust you, so they buy from you is more important than EVER!
And this is the magic in strategic BIG idea sales copy…