I used to have this belief in the early 2000’s taught by many coaches, and mentors I learned from.

  • Do a good job, and you’ll get referrals and never have to market.
  • Marketing are for those who aren’t good at what they do.
  • Marketing is SLEEZY

 

This couldn’t be further from the truth…

 

I used to be, brainwashed by this… and to be honest it did worked for about 2 years, then things dried up…

 

Then I remember the “oh shit” feeling. I better start “marketing” myself, but at the time MY belief was both sales and marketing was the same thing.

 

When I started having conversations with people it felt awkward, forceful, and at the end of the conversation I was sure they still didn’t know what I could do to help them.

 

Well… this is Sales and there is also an art to it. BUT I hated sales!

Sales is a push model, You push people to buy your shit, pulling out all the sales tricks in the book! (ahem… pressure)

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I rather be an influencer and pull people towards me that “Want” to work with me.

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And that’s the difference with marketing at its core…

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Marketing is defining and communicating what you do in a clear and emotionally compelling way while meeting your prospect where their at.

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And you can do this with stories, defining problems, and giving an OPTION for a solution to your reader/prospect.

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So when you talk to someone about what you do.

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Does it meet this simple core principle?

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OR are you confusing sales & marketing like I did?

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Because it shouldn’t feel salsey 🤢! it should feel exactly like you’re talking to a friend across the table at a coffee shop if they were coming to you with a problem they want to get out of.

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So right now… in how you communicate…

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🤔 Do your posts on social media make it clear and compelling way?

🤔 Does your talks at corporate offices or events influence the crowd?

🤔 Do they understand the specific problem you can solve?

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These days people are tired of being bombarded with pushy sales messages into something they don’t want, and even worse..

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…I’ve seen sales talks use a confusion strategy… aka make something harder than it seems and make them fearful of doing it themselves.

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Your prospects should be able to make their own informed decisions and be able to pull YOU out in their imaginary “roll-a-dex” from their brain and KNOW how you can solve their problem right now.

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