Your Product Offer Funnel or Launch Campaign

This is a very hands-on service. I get intimate with your offer, and the audience you’re selling to.

To increase the success… you know your product best, but most likely you have blind spots and biases about your offer & audience. So this requires collaboration (between you and I) and investigation. Which can require between 4-5 hours (not at once) spread out through the delivery date. Below is what’s required to create the best possible outcome together.

Investigate

Mechanics of Your Offer

We work together to go deep into what you’re currently offering and break the surface-level features about how it works to transform people. We go further and discover the unique method you use to accomplish the promise for your buyers so we can intrigue your buyer throughout the launch or funnel.

Buyer's Psyche Profile

At this stage, we dig deep into why your avatar makes the decisions that they do. We go WAY beyond the surface of “what keeps them up at night.” I take the reins after we build out this avatar and hunt for the details of what motivates them. Then we know what they need to hear to “coach” them through the funnel and make a decisive decision.

Ideate

Aggregate

After gathering pages of data, I need to put it together for you so it makes sense. And, more importantly, turn that data into action. This blueprint now becomes what we propagate and circulate throughout the funnel. (content, pre-launch, launch) to sync the emotions, desires, and logic in your buyer's minds with your offer.

Big Idea Engineering

We work together and discover the idea of what's the idea you need to push for your product/service Flush out your avatar so you know who your talking to Put strategy to action throughout the whole funnel

Customer Context Mapping

Cold or Warm prospects need to have "knowledge" gaps filled... there are buyers that are all over the place in what they know about you, your offer, what they know about OTHER offers, and what they need to know. We sequence the blueprint what fills these gaps so that you have the largest pool of buyers by the time you persent your offer

Inject

Copywriting

This is where we inject the words to sync up the idea with your buyer's psyche profile from the Investigation phase. The actualy words are written in a conversation style to make it easier to read, and more importantly feel like as if you were there talkig to them.

Editing

There are multiple passes of editing before the copy is presented to you. This includes ensuring the context of the idea flows through the content, emails, and all landing pages. Then down to details of phrasing, syntax, and removing flab before your “first draft” is presented to you.

Collaborate

After the editing passes are finished, we go through the copy pieces together so you understand the context and if there are any suggestions or things to add we collaborate on it to revise. Then we can launch it!

You now have 2 options

You just need direction, coaching & to-do items...

Consulting is giving you advice. Whether you take it and do it is up to you.

Coaching is making sure you’re executing and implementing the advice properly but also helping you throughout the creation of your campaign.

I came from a coaching background for over 7 years… my belief is that you need to combine both to get the best possible outcome together. Especially when you’re spending the time to create  sales assets. The process is below.

Investigate

Mechanics of Your Offer

We work together to go deep into what you’re currently offering and break the surface-level features to go deep into how it transforms people. We go further and discover the unique method you use to accomplish the promise for your buyers, so we can intrigue your buyer throughout the launch or funnel.

Buyer's Psyche Profile

At this stage we dig deep into why your avatar makes the decisions that they do. We go WAY beyond the surface of “what keeps them up at night.” I take the reins after we build out this avatar and hunt for the details of what motivates them. Then we know what they need to hear to “coach” them through the funnel and make a decisive decision.

Ideate

Aggregate

After gathering pages of data, I need to put it together for you, so it makes sense. And, more importantly, turn that data into action. This blueprint now becomes what we propagate and circulate throughout the funnel (content, pre-launch, launch) to sync the emotions, desires, and logic in their minds.

Big Idea Engineering

At this stage, we take the compiled data and work together to engineer the idea to push for your product/service. We create the message and angle, so your BIG idea copy flows through to get your leads to buy into the idea behind the offer, and eventually, buy your offer.

Customer Context Mapping

Cold or Warm prospects have "knowledge" gaps filled... We map it together to fill in these “gaps” and coach them through connecting the dots with your idea. And turn those desires into understanding why they need your product/service. We sequence these steps to fill these gaps, so by the time you present your offer we just need to push the buying drivers.

Collaborate

Consulting

At this stage, you have everything you need to put words to screen. I help you draw the outline of all your funnel assets, content, emails, landing pages, video scripts, etc…

Coaching

This involves once to twice a week check-ins to review your assets and continue to coach you through the “what”, “where”, and “why” when making changes to your sales copy. This service combines direction with help along the way, so we ensure the interpretation of the blueprint matches action and execute it together.

You still have 2 options

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